1.
Khanali A, Moeini S. Examining the Impact of Social Media Influencer Marketing on Generation Z Purchase Intention with the Moderating Role of Brand Authenticity. JDTAI. Published online July 1, 2026:1-10. Accessed February 26, 2026. https://www.journaldtai.com/index.php/jdtai/article/view/247