MOHAMMADKHANI , Davood; MAJEDI, Nima; BINIAZ , Sayed Abbas; SARHADI , Mona. AI-Driven Personalization Strategies and Their Impact on Consumer Engagement in Digital Markets. Digital Transformation and Administration Innovation, [S. l.], p. 1–14, 2026. Disponível em: https://www.journaldtai.com/index.php/jdtai/article/view/228.. Acesso em: 26 may. 2026.