PAYDAR, Pourang; GHAREHBEIGLOU, Hosein; SHAHINPOUR, Ali. Validation of a Digital Marketing Model in the Iranian Restaurant and Fast-Food Industry (Case Study: Restaurants in Tehran). Digital Transformation and Administration Innovation, [S. l.], p. 1–15, 2026. Disponível em: https://www.journaldtai.com/index.php/jdtai/article/view/269.. Acesso em: 2 jun. 2026.