SEDIGHI, Nooshin Sadat; FATTAHI, Majid. Brand Performance Analysis in the Insurance Industry (Explaining the Role of Cognitive and Affective Attitudes Using the S-O-R Framework and Brand Community). Digital Transformation and Administration Innovation, [S. l.], v. 3, n. 4, p. 1–12, 2025. DOI: 10.61838/dtai.176. Disponível em: https://www.journaldtai.com/index.php/jdtai/article/view/176.. Acesso em: 27 oct. 2025.