MAGHSOUDI RAHIM ABADI , Mona; KIMASI, Masoud; ABEDI, Ehsan. Investigating the Influence of Character Presence in Packaging on Visual Attention and Consumer Choice for Hedonic Products Using Eye-Tracking Technology. Digital Transformation and Administration Innovation, [S. l.], v. 3, n. 2, p. 1–9, 2025. Disponível em: https://www.journaldtai.com/index.php/jdtai/article/view/114.. Acesso em: 3 aug. 2025.