Maghsoudi Rahim Abadi , Mona, et al. “Investigating the Influence of Character Presence in Packaging on Visual Attention and Consumer Choice for Hedonic Products Using Eye-Tracking Technology”. Digital Transformation and Administration Innovation, vol. 3, no. 2, June 2025, pp. 1-9, https://doi.org/10.61838/dtai.3.2.14.