About the Journal

Digital Transformation and Administration Innovation (DTAI) is an open-access, peer-reviewed journal dedicated to advancing the fields of digital transformation and artificial intelligence. The journal is a platform for researchers, practitioners, and policymakers to disseminate high-quality research and innovations that explore the intersection of these two transformative domains. In particular, DTAI focuses on the integration of digital technologies, artificial intelligence (AI), and machine learning techniques to foster more agile, sustainable, and efficient organizations, industries, and societal systems.

The journal provides comprehensive insights into how AI and digital transformation are reshaping businesses, governments, educational systems, healthcare, and other industries globally. It seeks to contribute to both theoretical and practical knowledge through the publication of empirical studies, case reports, conceptual papers, and reviews that explore the critical drivers and barriers of digital transformation and AI integration. The journal encourages interdisciplinary research that connects technology, business, and society while highlighting the ethical, organizational, and policy implications of these changes.

Digital Transformation and Administration Innovation serves as an essential resource for researchers, technology developers, managers, and policymakers, keeping them informed on the latest advances, trends, and best practices. By covering a wide range of topics, including AI, machine learning, IoT, blockchain, cybersecurity, and data analytics, the journal ensures that the most pressing issues of modern digital evolution are addressed from multiple perspectives.

Current Issue

Vol. 4 No. 4 (2026): Serial Number 14
Published: 2026-07-30

Articles

  • Behavioral Pattern Analysis of Customers in Value Co-Creation Processes in the Omnichannel Retail Industry

    Abbas Baseri (Corresponding author)
    1-16
    https://doi.org/10.61838/dtai.265
  • Design and Testing of a Culturally-Excellence-Based Ethical Leadership Model in the Petrochemical Industry Using Structural Equation Modeling

    Hedayat Allah Derakhshandeh, Mohammad Reza Karimi, Abdolrahim Rahimi (Author)
    1-12
    https://doi.org/10.61838/dtai.172
  • The Mediating Role of Perceived Enjoyment and Social Presence in Chatbot Commerce: Emphasizing the Effect of Anthropomorphism on Generation Z Consumers’ Purchase Intention

    Fatemeh Movahed Nia (Corresponding author); Hamed Abbasi, Monireh Tahaei , Seyedeh Kobra Mahmoudi Balamirklaei (Author)
    1-11
    https://doi.org/10.61838/dtai.268
  • The Impact of Fear of Failure, Entrepreneurial Resilience, and Ambiguity Tolerance on Entrepreneurial Intention among Generation Z

    Alireza Yazdi (Corresponding author); Maral Fallai , Sama Oudbashi (Author)
    1-10
    https://doi.org/10.61838/dtai.271
  • Predicting Digital Marketing Performance Based on Content Quality, Engagement Rate, and Targeting Precision Using Artificial Intelligence

    Leila Mosafer (Corresponding author); Saba Bakhshayesh Ardestani, Mohammad Saeidi, Mahdi Khanjani, Seyed Ashkan Kazemeini (Author)
    1-10
    https://doi.org/10.61838/dtai.258
  • Design and Explanation of a Human Capital Management Model in the Department of Education of Khuzestan Province Based on the Seventh Development Plan Approach

    Hossein Makipour (Author); Hassan Darvish (Corresponding author); Reza Najjari (Author)
    1-13
    https://doi.org/10.61838/dtai.259
  • Model for Reducing High-Risk Behaviors Among Accountants: A Study Using Multiple Grounded Theory

    Mohammad Hosein Keshavarzi (Author); Alireza Matoufi (Corresponding author); Hossein Aryaeinejad, Ali Khozein (Author)
    1-11
    https://doi.org/10.61838/dtai.260
  • Agile Risk Management Model Based on the Internet of Things Using a System Dynamics Approach

    Jaber Bahrami Far (Author); Hasan Dehghan Dehnavi (Corresponding author); Abolfazl Sadeghian , Mojde Rabbani (Author)
    1-20
    https://doi.org/10.61838/dtai.261
  • Identifying the Factors Affecting Virtual Media Literacy Education and Presenting a Qualitative Framework

    Leila Abedinipour (Author); Fereshteh Kordestani (Corresponding author); Yalda Delgoshaei, Abbas Khorshdi (Author)
    1-15
    https://doi.org/10.61838/dtai.262
  • Applications of Augmented/Virtual Reality (AR/VR), Digital Twin, and Edge Computing in Smart Urban Resource Management, Waste Management, and Transportation

    Mahsa Nazari (Author); Mohammad Faraji-Mehmandar (Corresponding author); Mehdi Aminian (Author)
    1-14
    https://doi.org/10.61838/dtai.266
  • A Systemic Analysis of the Health Entrepreneurial Ecosystem for Improving the Performance of Knowledge-Based Startups: Applying Soft Systems Methodology

    Atousa Fotovat Eskandari (Author); Reza Mohammadkazemi (Corresponding author); SeyedMostafa Razavi , Mohammadreza Tayebnia (Author)
    1-19
    https://doi.org/10.61838/dtai.264
  • Predicting E-Leadership Effectiveness Through Emotional Intelligence, Virtual Communication Quality, and Innovation Capability Using Artificial Intelligence

    Amin Nazari, Mehrdad Tahmasebi Borjoui, Mohammad Keshtkar (Author); Majid Esfandiar (Corresponding author); Mohsen Najafi (Author)
    1-13
    https://doi.org/10.61838/dtai.270
View All Issues