Vol. 4 No. 2 (2026): Serial Number 12

Published: 2026-02-12

Articles

  • Designing an Electronic Citizen Relationship Management Model in the Social Security Organization Based on the S-O-R Approach

    Sara Javan Javidan (Author); Amirbabak Marjani (Corresponding author); Farshad Hajalian, Mansoureh Moradi haghighi (Author)
    1-11
    https://doi.org/10.61838/dtai.210

  • Employees’ Lived Experience in Multicultural Work Environments in Governmental Organizations: A Phenomenological Study in Kermanshah Province

    Javad Hooshmand (Author); Kamran Nazari (Corresponding author); Naser Feghhi Farahmand (Author)
    1-12
    https://doi.org/10.61838/dtai.216

  • Structural–Interpretive Model of Customer Confusion Management Based on the Internet of Things in the Banking Industry

    Vajihe Balipour Babadi, Asghar Rashnoudi, Fereydoun Omidi (Author)
    1-13
    https://doi.org/10.61838/dtai.217

  • Proposing a Digital Content Marketing Model for Customer Relationship Management in Beauty Clinics

    Somayeh Devisti (Author); Saeed Landaran Esfahani (Corresponding author); Hassan Ghorbani (Author)
    1-12
    https://doi.org/10.61838/dtai.221

  • The Role of Causal and Contextual Conditions in Identifying Entrepreneurial Opportunities in Network Marketing: An Analytical Perspective from Experts

    Hamzeh Alizadeh Seyghalan (Author); Maryam Taghvaee Yazdi (Corresponding author); Mohammad Ali Nasimi (Author)
    1-10
    https://doi.org/10.61838/dtai.220

  • Designing an Online Marketing Model for International Maritime Logistics Services with a Focus on the B2B (Business-to-Business) Approach: Identifying Barriers to Digital Adoption and Developing Strategies to Overcome Challenges in the Maritime Transport Industry

    Kamran Hosseinzadeh Bakhtouri (Author); Mehdi Bagheri (Corresponding author); Soheila Jokar (Author)
    1-11
    https://doi.org/10.61838/dtai.214

  • Customer-Oriented Knowledge Management Modeling Using the MLP Method

    Yasaman Rezayazdi (Author); Nader Sheikholeslami Kandelousi (Corresponding author); Maryam Khademi, Nazanin Pilevari (Author)
    1-13
    https://doi.org/10.61838/dtai.223

  • Social and Entertainment Motives Affecting Maximum Audience Attraction of Iraqi Television Political Programs

    Islam Hasan Jawad Al Saadi (Author); Ali Rashidpoor (Corresponding author); Adel Abd-Alrazaq Mostaf Ghrairi, Mehrdad Sadeghi (Author)
    1-14
    https://doi.org/10.61838/dtai.224

  • Digital Twins as Enablers of Entrepreneurial Operations Management: A Mixed-Methods Study

    Amir Hossein Taherzadeh (Corresponding author)
    1-10
    https://doi.org/10.61838/dtai.231

  • Validation of the Urban Management Policy Implementation Model Using Structural Equation Modeling

    Abolghasem Manteghi (Author); Hassan Forati (Corresponding author); Kambiz Esmaeilnia shirvani (Author)
    1-11
    https://doi.org/10.61838/dtai.234

  • Application of Artificial Intelligence in the Insurance Industry: A Case Study of Iran's Basic Health Insurers

    Homa Doroudi (Corresponding author); Mohammad Ali Sami, Yasser Heidari (Author)
    1-12
    https://doi.org/10.61838/dtai.235

  • Designing a Customer Value–Based InsurTech Model: An Applied and Innovative Approach

    Bashir Asadi Kia (Author); Farzad Sadeghi (Corresponding author); Ali Rezaian, Mohammad Hemmati (Author)
    1-12
    https://doi.org/10.61838/dtai.237

  • Dynamics of Value Creation in Iranian Capital Market FinTechs: A Qualitative Analysis of Factors Affecting FinTech Valuation

    Roghayeh Behzadi (Author); Nader Rezaei (Corresponding author); Mehdi Fadaei, Rokhsareh Babajafari (Author)
    1-11
    https://doi.org/10.61838/dtai.238

  • A Sentiment Analysis–Based Recommender System for Online Retail Stores Using Customer Social Media Data

    Amir Vaziry (Corresponding author)
    1-10
    https://doi.org/10.61838/dtai.239

  • Study of Communication-Media Strategies to Encourage Citizens to Segregate Waste at Source (Case Study: City of Tabriz)

    Roya Salmani , Mehran Samadi (Author)
    1-12
    https://doi.org/10.61838/dtai.218