Dynamics of Value Creation in Iranian Capital Market FinTechs: A Qualitative Analysis of Factors Affecting FinTech Valuation
Keywords:
FinTech, Valuation, Iranian Capital MarketAbstract
This research aims to identify and explain the factors influencing the valuation of FinTech companies in the Iranian capital market and to propose a conceptual model. Given the accelerating pace of technological change and the increasing role of human capital, focusing on the underlying value-creation factors in the intangible assets of FinTechs within the capital market appears essential. The current study was conducted based on the interpretivist paradigm and an inductive approach. In terms of objective, this research is exploratory and developmental. Based on the data collection method, this research is descriptive-interpretive, carried out through semi-structured interviews. The research population included academic experts, experienced specialists, and managers of companies operating in the FinTech field. Purposive sampling was employed, reaching theoretical saturation with 12 participants. Documentary content analysis and interview analysis were used for data analysis. Research findings, based on prior studies and expert interview results, indicated that FinTech valuation in Iran goes beyond traditional financial variables and is heavily influenced by strategic and qualitative dynamics. The six main factors affecting valuation include: organizational and managerial factors, technological characteristics, financial and economic factors, legal, institutional, and regulatory factors, investor behavior, and strategic value derived from specific Iranian conditions. These findings emphasize the importance of shifting focus from the appraisal of tangible assets to the valuation of intangible and knowledge-based assets.
Downloads
References
Afaghi Kadijani, B. (2020). An appropriate approach for the valuation of FinTech in the early and fundamental stages University of Science and Culture]. Tehran, Iran.
Alibakhshi, M. (2023). Determinant factors for startup valuation for venture capitalists. 9th Iran International Conference on Management and Accounting, Hamedan, Iran. https://en.civilica.com/doc/1981987/
Aziminejad, A., Hamidizadeh, A., Jandaghi, G., & Sohrabi, A. (2021). Investigating the driving and inhibiting themes in national documents to support the development of the FinTech industry. Innovation Management Quarterly, 10(4), 149-178. https://www.nowavari.ir/article_144773.html?lang=en
Chizari, V., Mohammadian, A., Khalili Araghi, M., & Reshadatjoo, H. (2022). A process model for the valuation of financial technology (FinTech) startups in the early stages of investment from the perspective of venture capitalists in Iran. Financial Research, 24(3), 391-409. https://jfr.ut.ac.ir/article_89451.html?lang=en
Chizsazan, S., Rezvani, M., & Bafekr Doust Abad, R. (2015). Identifying and ranking factors affecting the valuation of new businesses by venture capitalists. Entrepreneurship Development Journal, 8(4), 591-609. https://jed.ut.ac.ir/article_58791.html?lang=en
Festel, G., Wuermseher, M., & Cattaneo, C. (2013). Valuation of Early-Stage High-tech Start-up Companies. International Journal of Business, 18(3), 216-233. https://ijb.cyut.edu.tw/var/file/10/1010/img/859/V183-3.pdf
Ghaemi, H., & Asgari, M. H. (2024). Presenting a model of factors affecting the valuation of marketing-based startups. 2nd National Conference on Marketing (Modern Approach), https://en.civilica.com/doc/2131563/
Golder, U., Barua, S., Abedin, M. Z., Adu, D. A., & Ren, B. (2025). Determinants of FinTech Equity Funding Flows: Evidence From a Global Perspective. International Journal of Finance & Economics, 30(4), 3681-3708. https://doi.org/10.1002/ijfe.3086
Hornuf, C., & Hornuf, L. (2019). The emergence of the global fintech market: Economic and technological determinants. Small Business Economics, 53(1), 81-105. https://doi.org/10.1007/s11187-018-9991-x
Izairi, K., & Amornthanomchoke, T. (2019). A comparative study of the valuation of FinTech and Dot-Com companies. https://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=8982060&fileOId=8982069
Khazaei, H., Fa'ezi Razi, F., & Vakilolroaya, Y. (2022). Presenting a model for the adoption of FinTech products and services by bank customers in Iran. Islamic Economics and Banking, 11(38), 249-280. https://mieaoi.ir/article-1-1029-en.html
Langerveld, D. J. H. (2018). Fintech valuation: the establishment of a valuation method for approximating the value an immature and highly uncertain financial subsector by combining academic financial heuristics Eindhoven University of Technology]. Eindhoven, Netherlands. https://pure.tue.nl/ws/files/92579383/Master_Thesis_Dani_l_Langerveld.PDF
Lord, H., & Mirabile, C. (2017). Angle investing by numbers. Seraf Compass Publications.
Miloud, T., Aspelund, A., & Cabrol, M. (2012). Startup valuation by venture capitalists: an empirical study. Venture Capital Journal of Entrepreneurial Finance, 14(2-3), 151-174. https://doi.org/10.1080/13691066.2012.667907
Mohammadi, F., Darabi, R., & Badii, H. (2023). Formulating a strategic framework for the implementation of FinTech in the country's banking industry. Accounting and Auditing Research, 15(58), 102-183. https://www.iaaaar.com/article_179297.html?lang=en
Najafi, F., Iradoust, M., Soltanpanah, H., & Sheikh Ahmadi, A. (2020). Identifying and ranking factors affecting the interaction of banks and financial technologies with a mixed approach. Innovation Management Journal, 9(3), 171-196. https://www.sid.ir/paper/402478/en
Sarraf, F., & Rahimi, R. (2022). FinTech in the banking industry. Accounting and Management Outlook Quarterly, 5(74). https://ensani.ir/file/download/article/64649fb2defe6-10180-74-3.pdf
Shahhosseini, M. A., Kimaasi, M., Shami Zanjani, M., & Haghighikhah, M. (2022). Identifying factors affecting the cooperation of banks and FinTechs using a systematic literature review. Commercial Management, 14(2), 199-227. https://jibm.ut.ac.ir/article_88483.html
Shoop, A., & Dymov, K. (2018). Identifying and Evaluating Early Stage Fintech Companies: Working with Consumer Internet Data and Analytic Tools. https://digital.wpi.edu/concern/etds/4t64gn37z?locale=en
Taghavifard, M. T., Radmard, M., Jafarnejad, S., & Haratinik, M. R. (2018). Challenges in the valuation and assessment of IT startups. Intelligent Business Management Studies, 7(27), 29-58. https://ims.atu.ac.ir/article_9983.html?lang=en
Taherkhani, S. (2018). Presenting a model for the valuation of FinTech companies in Iran University of Alborz]. Karaj, Iran.
Tahmasebi Aghbolaghi, D., Soltani, M., Shahbazi, M., & Ozaei, A. (2021). Presenting a strategic cooperation framework between the private banking system and FinTechs in Iran. Technology Development Management Quarterly, 9(1), 41-66. https://jtdm.irost.ir/article_1083.html?lang=en
Visconti, R. M. (2020). FinTech Valuation. https://www.researchgate.net/publication/339784813_Fintech_Valuation
Xu, F., Kasperskaya, Y., & Sagarra, M. (2025). The impact of FinTech on bank performance: A systematic literature review. Digital Business, 5(2), 100131. https://doi.org/10.1016/j.digbus.2025.100131
Zhang, B. Z., Ashta, A., & Barton, M. E. (2021). Do FinTech and financial incumbents have different experiences and perspectives on the adoption of artificial intelligence? Strategic Change, 30(3), 223-234. https://doi.org/10.1002/jsc.2405
Downloads
Published
Submitted
Revised
Accepted
Issue
Section
License
Copyright (c) 2026 Roghayeh Behzadi (Author); Nader Rezaei (Corresponding author); Mehdi Fadaei, Rokhsareh Babajafari (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.